Exploration of the beauty customer's journey.

Consumer knowledge about the beauty sector is often gathered from isolated points of contact. We provide a comprehensive analysis solution for consumption dynamics to innovate and optimize positioning.

Summary

Our data and algorithms enable the reconstruction of skincare product purchase sequences across all categories. This empowers brands and manufacturers to understand purchase trends and dynamics (category, brand, ingredient, etc.) for each sensory and demographic profile.

‍

Learn more:

For whom:

• Product managers
• Research and marketing departments
• E-commerce merchandising managers

Quantified KPIs:

• Number of analyzed customer journeys
• Number of operational recommendations

‍