CPG & Customer insight
Empowering brands and manufacturers to innovate, creating unforgettable and responsible experiences.
Empowering brands and manufacturers to innovate, creating unforgettable and responsible experiences.
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Brands and manufacturers can compare consumer opinions on all the products in their category, with a single platform offering customized paths for marketing, R&D, public relations and management functions.
Access all market data (consumer opinions, product sheets, ingredients) in a centralized and enriched way.
Generative AI provides summaries and recommendations for operational plans for each function within the company.
Identify key ingredients in beauty, health, or food sectors. Quantify trends, contextualize their emergence and development. Enhance responsiveness to a dynamic environment to predict upcoming successful trends.
Discover our plug-n-play solution
Exploring white space: White Space Analysis predicts liking, novelty, and untapped flavors, classifying concepts for target groups.
Validation of Emerging Markets: Optimize existing products for new markets, emphasizing predicted trial, purchase intent, and liking.
Anticipating Flavor Trends: Flavor Forecasting guides exploration of trends, pairing insights, and emotional associations with proprietary tools.
Product reformulations: Enhance product appeal and footprint with core reformulations, obtaining ideal profiles for effective adaptation.
Factonics Olfactive Market mapper: Conduct competitor and market mapping in olfactivity, revealing scent characteristics and preferences.
Line Extension Concept Development: Concept Development for Line Extensions screens concepts, aiming to avoid cannibalization, focusing on liking and intent.
Generative AI search engine for flavor and fragrances discovery.
Factonics Competitor mapper taste characteristics and anticipated preferences associated with competitor products.
Customer journey: Segment audiences based on public data (product, reviews, search engine)
Factonics Allocation Optimizer: Maximize the advertising budget based on targeted markets and audiences across various platforms.
Planning strategic: Craft compelling narratives, optimize channels, and amplify your brand's impact
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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